Fresh Connect Central Rebrand
Creative direction, art direction, logo, brand kit, packaging, re-design of core marketing materials
Ever since COVID, Fresh Connect Central has been rapidly adapting and expanding to meet the needs of their customers, including acquiring and re-distributing non-food products. They needed a new brand identity that would represent this evolving nature. The infinity sign formed by the connecting “co” helps convey this message and leaves the door open for new business opportunities.