Fresh Connect Central Rebrand 


Creative direction, art direction, logo, brand kit, packaging, re-design of core marketing materials

Fresh Connect Central is a social enterprise operated by Gleaners Food Bank of Indiana that offers low-cost, custom solutions to primarily other food banks throughout the United States. 

Ever since COVID, Fresh Connect Central has been rapidly adapting and expanding to meet the needs of their customers, including acquiring and re-distributing non-food products. They needed a new brand identity that would represent this evolving nature. The infinity sign formed by the connecting “co” helps convey this message and leaves the door open for new business opportunities. 


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